A tight-knit group: the German men’s hockey team at the World Championship in India – with the DB Schenker logo on their backs. Photo: Frank Uijlenbroek
A striking logo against a black background: DB Schenker accompanied the German men’s national hockey team at the end of last year as jersey sponsor for the World Cup in the Indian city of Bhubaneswar. The tournament, which is only held every four years, has been the most prestigious event since the logistics service provider became a premium partner of the German Hockey Federation (DHB) (German only) in the summer of 2017.
After having breezed through the preliminary round with three victories, the team suffered a narrow defeat in the quarter-finals – at the hands of Belgium, which ultimately turned out to be the world champion. Yet as you can see in this photo, there was team spirit galore – a spirit of the kind jersey sponsor DB Schenker is also aspiring to in its dealings with customers.